Results-driven marketing leader with 7+ years of experience driving revenue growth through content marketing and brand management.
Proven track record of success wearing mulitple hats in multiple industries.
I build and catalyze high-agency, forward-thinking, creative teams that do what it takes to ger results that exceed targets.
“Successfully developed strategies that increased leads, conversions, and user retention while reducing our CAC.”
Experience
MILES IT
Miles IT – Striven | 4 yrs 8 mos
Intern
Aug 2020-Oct 2020
Content Creator
Oct 2020-Feb 2023
Content Team Lead
Feb 2023-Dec 2024
Marketing Manager
Dec 2024-Present
Content Writer Intern | Aug 2020 – Oct 2020
- Wrote blogs, crafted social media posts, and edited site content
- Developed foundational content writing skills while supporting marketing team
- Gained experience in web content management and digital marketing strategies
- Assisted with research for market analysis and competitive benchmarking
Content Creator | Oct 2020 – Feb 2023
- Wrote blogs, guides, webpages and ad copy that increased site traffic
- Assisted the sales team in developing effective messaging for lead generation
- Collaborated with the design team on styling and improving the user experience
- Created content that supported key business objectives and marketing initiatives
- Implemented SEO best practices to improve organic search rankings
Content Team Lead | Feb 2023 – Dec 2024
- Drove content strategy and oversaw the creation of compelling digital content
- Managed a team of content creators to achieve business objectives
- Maintained brand consistency across all digital assets
- Implemented content optimization strategies that increased engagement
- Collaborated with marketing leadership to align content with company goals
- Implemented analytics tracking to measure content performance
Marketing Manager | Dec 2024 – Present
- Primary point of contact for all marketing initiatives at Striven
- Increased lead generation for potential subscribers
- Developed strategies to increase leads for potential partners
- Implemented conversion rate optimization to improve lead conversion
- Manage marketing budget and resource allocation across departments
- Oversee digital marketing campaigns across multiple channels
MEDFORD FITNESS
Medford Fitness | 2 yrs 6 mos
Front Desk Staff
Sept 2017-Mar 2020
Social Media Director
June 2018-Mar 2020
Club Sales Manager
Sept 2018-Mar 2020
Marketing Consultant
Jul 2019-Mar 2020
Front Desk Staff | Sept 2017 – Mar 2020
- Greeted members and prospects with a smile & a hello
- Assisted sales managers in closing sales
- Assisted trainers with scheduling
- Managed swim team, summer camp, and youth fitness signups
- Learned valuable interpersonal & business skills
Social Media Director | June 2018 – Mar 2020
- Created strategy & posts for all social media accounts
- Wrote, designed, and sent mass marketing emails
- Maintained website, made recommended updates
- Created brochures, guides, and other physical ad material
Club Sales Manager | Sept 2018 – Mar 2020
- Sold gym, personal training, and swim team memberships
- Led digitalization of gym’s core records & processes
- Made sure all accounts were attended to, paid to date
- Made club-wide change recommendations to ownership
- Trained new staff on policies & procedures
- Facilitated community outreach events
Marketing Consultant | Jul 2019 – Mar 2020
- Architected ‘grand opening’ ad strategy for a new gym opened by my employers
- Assisted with sales at the new gym
- Filmed and created content for marketing use
- Assisted with planning and resource allocation for fitness operations
Additional Experience
Web Designer & Developer
Freelance | Jan 2016 – August 2020
- Assisted marketing team with campaign development and execution
- Conducted market research and competitive analysis
- Created content for social media channels and company blog
How I Spent My Time During COVID
March 2020 – August 2020
- Drove for Uber, Lyft, Doordash
- Profitably traded stocks and cryptocurrencies
- Honed creative writing skills
Key Metrics & Impact for Striven
~400%
Increase in organic keywords
~700%
Increase in organic traffic
100+
New pages
30+
New team members
